The Game: Rules and How-To

The Game

Participate in Gamification in the mobile app while onsite at INBOUND and enter to win!


How to locate The Game in the mobile app

In the INBOUND mobile app, navigate to Klik at the bottom of the screen, then click Go to game at the top. This will open a page with all the available badges. Once you earn a badge, it will show in color!


Click into each badge to see the full list of actions needed to earn the badge. 

How to earn each badge

Over the course of three days at INBOUND, attendees have the ability to earn badges through the INBOUND mobile app by completing each badge's criteria outlined below.


#1: The Social Butterfly

  • [Bronze]
    • Klik your badge with 5 attendees before the end of the event.
    • Participate in 1 Meetup before the end of the event. 
      • Your badge will automatically register once you enter the space and engage.
  • [Silver]
    • Klik your badge with 10 attendees before the end of the event.
    • Participate in 1 Meetup before the end of the event. 
      • Your badge will automatically register once you enter the space and engage.
    • Explore The Spot within the Impact Zone. 
      • Make sure to Klik your badge with the touchpoint as you leave!
  • [Gold]
    • Klik your badge with 10 attendees before the end of the event.
    • Participate in 1 Meetup before the end of the event. 
      • Your badge will automatically register once you enter the space and engage. 
    • Explore The Spot within the Impact Zone. 
      • Make sure to Klik your badge with the touchpoint as you leave!
    • Participate in 1 Braindate before the end of the event. 
      • Make sure to Klik your badge with the touchpoint as you leave!
  • [Orange]
    • Klik your badge with 25 total attendees before the end of the event.
    • Participate in 1 Meetup before the end of the event.
      • Your badge will automatically register once you enter the space and engage. 
    • Explore The Spot within the Impact Zone. 
      • Make sure to Klik your badge with the touchpoint as you leave!
    • Participate in at least 3 Braindate before the end of the event. 
      • Make sure to Klik your badge with the touchpoint as you leave!

#2: The Forever Learner

  • Attend at least 1 Deep Dive session.
  • Attend a Spotlight Session on the Main Stage.
  • Learn with HubSpot Academy at the microlearning station in the HubSpot Zone.

    • Make sure to Klik your badge with the touchpoint as you leave!


#3: The Sponsor Ambassador

  • Attend at least 3 sponsored sessions before the end of the event.
  • Attend at least 1 session at the Tech Stack Showcase. 

  • Klik your badge with 10 different sponsors.


#4: The Ai Explorer

  • Attend at least 2 AI-focused sessions (search for sessions with the AI tag in the agenda!).
  • Visit the Agent Showcase in the Innovation Zone.

    • Your badge will automatically register once you enter the space and engage.


#5: The HubSpot Hero

  • [Bronze]
    • Klik your badge with 5 HubSpot employees before the end of the event.
    • Attend at least 1 session in the Product Spotlight Stage within the HubSpot Zone.
      • Your badge will automatically register once you enter the space and engage.
  • [SIlver]
    • Klik your badge with 5 HubSpot employees before the end of the event.
    • Attend at least 1 session in the Product Spotlight Stage within the HubSpot Zone.
      • Your badge will automatically register once you enter the space and engage. 
    • Get to know HubSpot for Startups or HubSpot Ventures within the Founders Corner.
      • Your badge will automatically register once you enter the space and engage.
  • [Gold]
    • Klik your badge with 10 HubSpot employees before the end of the event.
    • Attend at least 1 session in the Product Spotlight Stage within the HubSpot Zone.
      • Your badge will automatically register once you enter the space and engage. 
    • Get to know HubSpot for Startups or HubSpot Ventures within the Founders Corner.
      • Your badge will automatically register once you enter the space and engage. 
    • Visit DemoSpot and explore all Data Hub has to offer. 
      • Your badge will automatically register once you enter the space and engage. 
  • [Orange]
    • Klik your badge with 10 HubSpot employees before the end of the event.
    • Attend at least 1 session in the Product Spotlight Stage within the HubSpot Zone.
      • Your badge will automatically register once you enter the space and engage. 
    • Get to know HubSpot for Startups or HubSpot Ventures within the Founders Corner.
      • Your badge will automatically register once you enter the space and engage. 
    • Visit DemoSpot and explore all Data Hub has to offer. 
      • Your badge will automatically register once you enter the space and engage. 
    • Attend at least 1 session in the HubSpot Heroes Stage within the HubSpot Zone.
      • Your badge will automatically register once you enter the space and engage.

#6: The Platform Pioneer

  • Attend one of the following sessions:
    • Breeze Agents: Your New Digital Teammates
    • Unifying Your Tech Stack: HubSpot Marketplace Reimagined
    • Inside the AI Ecosystem: How Platforms Win Together
    • HubSpot Spotlight
  • Attend two of the following Deep Dive sessions:
    • HubSpot Developer Platform: Showcase and AMA
    • What’s New for Sellers With HubSpot
    • ENCORE What’s New for Sellers With HubSpot
    • What's New for Service With HubSpot
    • ENCORE What's New for Service With HubSpot
    • What's New for Marketers With HubSpot
    • ENCORE What's New for Marketers With HubSpot
  • Visit one of the following demo booths in DemoSpot.
    • HubSpot Marketplace
      • Your badge will automatically register once you enter the space and engage. 
    • HubSpot Developer Platform
      • Your badge will automatically register once you enter the space and engage. 
    • Breeze
      • Your badge will automatically register once you enter the space and engage. 
    • Agent Showcase
      • Your badge will automatically register once you enter the space and engage.

What's the prize?

The more badges you complete, the better your chances of winning a pair of INBOUND 2026 tickets! We’ll do a random drawing after INBOUND 2025 and contact the winner. Full T&C are detailed below.


Gamification INBOUND 2025 Challenge Official Rules

ELIGIBILITY: Open only to persons who are 18 years of age or older. Employees of HubSpot, Inc. are not eligible to enter or win a prize. All applicable federal, state and local laws and regulations apply. Void where prohibited or restricted by law. Valid only while supplies last. NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.


CHALLENGE PERIOD: The Challenge entry period begins at 8:00 a.m. EST on September 2, 2025 and ends at 3:00 p.m. EST on September 5, 2025  (the "Challenge Period"). Winners will be selected from entries properly submitted and timely received during the Sweepstakes Period.


HOW TO ENTER: During the Challenge Period, use the INBOUND mobile app and follow the instructions to earn a gamification badge (an “Initial Entry”). By earning one (1) badge you receive one (1) entry. Each entrant is eligible to receive additional entries (“Additional Entries”) by earning additional badges.


ALTERNATIVE MEANS OF ENTRY: In lieu of an online entry, you may enter the Challenge by mailing a standard-size postcard with your name and email address to: HubSpot INBOUND Gamification, c/o HubSpot, Inc., 2 Canal Park Cambridge, MA 02141. Postcard entries must be postmarked during the Challenge Period to be included in the random drawing, and no more than one postcard/email address may be submitted during the Period.


WINNER SELECTION: One (1) winner will be determined by random drawing to be held on or about September 20, 2025. The winner will be selected from entries received during the Challenge Period. The potential winners will be notified via email to the email address submitted with the potential winner’s entry within two (2) weeks after the drawing. The drawing will be conducted by HubSpot, the judge of the Challenge, whose decisions on all matters relating to the Challenge shall be final. In the event that a potential winner is disqualified for any reason, HubSpot may, in its sole discretion, award the applicable prize to an alternate winner selected at random.


PRIZES/ODDS OF WINNING PRIZE: The winner will receive two (2) General Admission tickets to INBOUND 2026. Approximate Retail Value (ARV) of each prize: $3,000 USD. Overall odds of winning depend on the number of entries received during the Challenge Period. No prize substitution or cash equivalent of prize. No prize transfer. If INBOUND 2026 is canceled for any reason, no prize substitution will be offered.


CONDITIONS: HubSpot reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Challenge (or portion thereof). HubSpot also reserves the right at its sole discretion to disqualify the entry of any individual. All federal, state and local taxes on prize and any expenses not specified herein are the sole responsibility of the winner. Should a dispute arise regarding the identity of the claimant, HubSpot reserves the sole right to determine the eligible party.


BY ENTERING, ENTRANT WAIVES ALL RIGHTS TO BRING (AND COVENANTS NOT TO BRING) ANY CLAIM AGAINST HUBSPOT OR ANY OTHERS ASSOCIATED WITH THIS CHALLENGE. ENTRANTS FURTHER AGREE TO RELEASE AND HOLD HARMLESS HUBSPOT FROM ANY AND ALL LIABILITY ARISING FROM THEIR PARTICIPATION IN THE CHALLENGE, OR HUBSPOT’S USE OF ANY ENTRY INFORMATION. Any disputes that may arise hereunder shall be governed in all respects by the laws of the Commonwealth of Massachusetts without regard to the conflicts of laws principles of any jurisdiction. Venue with respect to any such disputes shall be had in the state and federal courts of the Commonwealth of Massachusetts.


OFFICIAL RULES/WINNERS LIST: For notification of the winners, send a self-addressed stamped envelope to: HubSpot Gamification INBOUND 2025 Entries, c/o HubSpot, Inc., 2 Canal Park, Cambridge, MA 02141. Requests for winners' lists must be received within one month after the end of the Challenge Period.


SPONSOR: HubSpot, Inc., 2 Canal Park, Cambridge, MA 02141.

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